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Home Finance & Investment

Green Bonds: The Sustainable Investment Trend Reshaping Global Finance

Brian Priyambudi by Brian Priyambudi
August 1, 2025
in Finance & Investment
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Green Bonds: The Sustainable Investment Trend Reshaping Global Finance
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It has been a decade since a significant change was witnessed in the world of investment. Investors are no longer solely focused on returns, and they are increasingly interested in assessing the social and environmental impact of their portfolios. 

Among the tools emerging in this trend are green bonds, which are debt-based securities. The funds generated from these bonds are allocated explicitly for SDG-friendly and environmentally friendly development, including renewable energy, green transportation, and waste management.

What Are Green Bonds?

The introduction of green bonds first occurred in 2008, when the World Bank introduced them, and since then, they have grown considerably. According to statistics from the Climate Bonds Initiative (CBI), Worldwide green bond issuance is expected to rise to over US$500 billion in 2023, compared to US$3 billion in 2012. This indicates a surge in investor interest in green financial instruments.

“Green bonds are not just a financing tool, but also a value statement. Investors are now more aware that sustainability is the foundation of long-term growth,” said Sean Kidney, CEO of Climate Bonds Initiative, in an interview with the Financial Times.

Transparency in the funds used is one of the key points that attracts people to green bonds. Investors can understand the actual location of their money and where its environmental impact is assessed. 

To ensure that such bond issues are accountable and of high integrity, there are international standards, including the Green Bond Principles (GBP) established by the International Capital Market Association (ICMA).

Governments and Corporations Lead the Way

According to a Bloomberg Green report, countries such as Germany, France, and China are pioneers in government green bond issuance. Germany, for example, has issued green bonds worth more than EUR 30 billion since 2020 to finance clean energy and public transportation projects. 

In Asia, Japan and South Korea are also aggressively developing green bond frameworks as part of their efforts to achieve carbon neutrality.

Not only governments, but also the private sector is actively involved. Major companies, such as Apple, Google, and Toyota, have issued substantial amounts of green bonds to fund their green innovations. Apple, for example, issued a US$1.5 billion green bond in 2020, which was used to build solar-powered data centers and support low-emission supply chains.

“By issuing green bonds, we are not only demonstrating our commitment to the environment, but also attracting institutional investors who now place ESG (Environmental, Social, Governance) as one of the key investment criteria,” said Lisa Jackson, Vice President for Apple Inc.’s Environment, Policy and Social Initiatives, in a statement to CNBC.

Greenwashing Concerns and Regulation

However, the rise of green bonds also brings its challenges. One of the most highlighted practices is greenwashing, which involves making false claims about the sustainability of funded projects. Some international financial institutions have called for stricter regulation and independent certification to ensure the integrity of the green bond market.

“This market is growing rapidly, but it must be accompanied by strict supervision. Otherwise, we risk losing public trust,” said Kristalina Georgieva, Managing Director of the IMF, at the World Economic Outlook 2024 forum.

In response to this challenge, the European Union has implemented the EU Green Bond Standard (EU GBS), which requires strict reporting and auditing of the use of green funds. This move has been welcomed positively by investors as it provides clarity and a sense of security.

What’s Next?

Going forward, the prospects for green bonds are expected to get brighter. McKinsey & Company estimates that the green bond market could reach US$5 trillion by 2030 if the sustainability trend continues to become mainstream in global economic policy. 

This is also in line with the commitment of world countries in the Paris Agreement to reduce carbon emissions and limit global warming.

With an increasing number of environmentally conscious investors, green bonds are not just an investment alternative; they symbolize the transformation to a greener and more sustainable economy. The world is now not only calculating profit and loss in numbers, but also in terms of the carbon footprint it leaves behind.

Tags: environment social governanceesgesg investmentgreen bondsgreen bonds investmentgreen investmentinvestment trendsdg investmentsustainable investment
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